Why We Invested in TRIFFT: Rethinking Loyalty for the Modern Brand

Loyalty needs a reset

The way most brands do loyalty today is broken. Outdated points systems, generic discounts, and minimal personalization have turned loyalty into just another cost center. The result? Low engagement, unclear ROI, and frustrated customers.

TRIFFT flips that model.

Built for mid-sized retail and hospitality brands, TRIFFT offers a platform that helps companies launch smart, emotionally intelligent loyalty programs — without a single line of code, and in under four weeks.

Early traction, real results

TRIFFT is already working with high-quality brands like Marks & Spencer, Loake Shoemakers, Escentual Cosmetics, and The Big Table Group (who saw a 42% increase in visit frequency within 45 days).

Unlike traditional loyalty systems, TRIFFT charges by active loyalty participants, making it a sustainable model for DTC and medium-sized brands.

Seamless integrations and future-proof tech

TRIFFT integrates directly with Shopify, Klaviyo, WooCommerce, and Bloomreach. The team is already working on AI-powered personalization and preparing for U.S. market expansion.

Backing great founders

When we met Jason Smith (CEO) in London, we were struck by his clarity and product intuition. Along with Jakub Minks (CPO), the founding team brings deep experience from Google, Groupon, and Exponea (now Bloomreach).

Final thoughts

We believe loyalty is ripe for reinvention. As acquisition costs continue to rise, the companies that win will be the ones that understand how to retain customers, emotionally and intelligently. TRIFFT is creating the infrastructure for that shift.