Why We Invested in FaceUp: Bringing Safety and Integrity to Global Workplaces

At Gi21 Capital, we back driven founders who are building the future. As former operators who have built and scaled our own companies, we know what it takes to engineer a world-class B2B platform and scale it globally. That is why we are absolutely thrilled to announce our participation as a new investor in FaceUp’s $5M Series A.


Led by Fil Rouge Capital, this round also includes our peers at JIC Ventures and Venture to Future Fund as new investors, along with returning support from Reflex Capital and Tilia Impact Ventures (backed by the InvestEU Fund).


Here is why we decided to partner with FaceUp for their next phase of growth.


Bringing Misconduct Out of the Shadows

For too long, harassment, fraud, and misconduct have been buried in workplaces and academic institutions due to a lack of safe, accessible reporting channels. FaceUp is changing that. They have built a comprehensive Ethics & Compliance platform that empowers employees and students to surface these critical issues safely and anonymously. Every new customer FaceUp onboards means another workplace or school where a healthy culture is actively protected.


Exceptional Traction and Global Scale


When evaluating an investment, we look for critical solutions that demonstrate rapid, sustainable market adoption. FaceUp’s numbers speak for themselves. Today, their platform is trusted by over 3,600 organizations across more than 70 countries. They are serving top-tier global enterprise clients, including Mercedes-Benz, Zendesk, KFC, Heineken, and Sephora.


What truly sets them apart is the human impact behind that scale: **1.3 million people** across the globe are now protected by FaceUp’s platform, and half of them are students. 

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An Incredible Operator Journey

Building a highly secure, enterprise-grade Ethics & Compliance platform out of what initially began as a student project in Czechia is not a story you hear every day. Founders Jan Slama, David Spunar, Pavel I., and the entire FaceUp team have executed with incredible vision and resilience. Today, they are driving a global operation with a strong presence across Prague, the US, and Brazil.


At Gi21 Capital, we recognize that relentless operator DNA because it’s the exact same DNA we share. We are incredibly proud to join them on this journey and look forward to supporting their continued expansion.


Congratulations to Jan, David, Pavel, and the entire FaceUp team on this massive milestone!