Gi21 invests in Ranketta to help brands get recommended by AI

Half of buyers now use AI somewhere in their purchase journey, so answers from ChatGPT, Gemini, Perplexity or Google AI Overviews are becoming the new storefront. Ranketta shows brands which of their individual products these engines recommend and which they skip, fixes the product data and content behind the gaps, and connects the catalog feed directly to the AI engines.

Ranketta works with e-commerce stores, D2C brands and agencies, and lists more than 1,200 brands as users, including Rossmann, T-Mobile, Metro, Škoda and GymBeam. The team operates from Austin and Prague.

“Search is moving from ten blue links to one AI answer. Ranketta gives brands a way to measure and win that answer at the level of every single product,” said Damir Špoljarič, Founder and Managing Partner of Gi21 Capital.